marketing + SEM search engine marketing + SEO search engine optimization + branding + social media
I'll be writing a blog on the topic of marketing here. There's just so much to it that you can't really do the topic justice in a couple paragraphs.
Here's the 30 second version of what Marketing is.
1) Identify who your ideal customer is
2) Figure out the key benefit to this customer
3) Find out where they can be reached
4) Tell them you have what they need
5) Make lots of money!
So there you go. That was easy.
Where things start becoming complicated is being able to do those four things.
That's where having a fresh set of eyes comes in. Especially if those eyes belong to someone who has spent years learning ways of answering those questions.